Huddle
General Assembly Project
As one of the largest sports brands in the world, Nike prides itself on innovation and unmatched customer service for sports enthusiasts. Nike’s determination to involve themselves on both a local and global scale allows them to engage new athletes throughout their fitness journeys.
Our user experience design team’s goal was to research the experiences of people who engage in fitness in order to incorporate those insights into a platform which could neatly integrate into Nike’s current fitness app ecosystem.
Scope of Work
Our scope of work focused on the following methods of research:
User research, screener surveys, affinity mapping - inquiries to define a new target demographic, key insights into consumer behaviors and discovery of areas of opportunity.
Rapid prototyping and Usability tests - observation of completed tasks to evaluate the product and understand user behavior This report summarizes the project’s goals, our usability test methodology, findings and our associated recommendations.
Role
UX|UI Designer
How might we develop an experience that welcomes people of all skill levels to fitness communities?
Research
People tend to be more open to new experiences if they go through them with those who share their same knowledge and skill level. In new fitness activities,
people with higher levels of confidence are more likely to continue their engagement,
leading to healthier and happier lives.
